Strand is a cigarette brand manufactured by W.D. & H.O. Wills, a branch of Imperial Tobacco Company. This brand has been strongly advertised by slogan: “You’re never alone with a Strand, the cigarette of the moment”. Though the public associated smoking Strand cigarettes with being lonely, it become popular worldwide. Strand cigarettes seem to have everything going for it: innovative packaging, stylish design and distinctive tobacco blend.